I'm Shammara, a New York-based multimedia writer specializing in beauty, plus-size fashion, body positivity, and social justice. I'm also the co-founder of The Power of Plus, a size-inclusive community promoting style, love, and respect for every body.
My words have been published in Teen Vogue, Allure, MTV News, Refinery29, and The Zoe Report — to name a few. Not to mention, my expertise on pop culture, plus-size fashion and beauty has been featured in outlets like CNN, InStyle, and Glamour and documentaries like Tubi's Pass the Mic: A Movement Generations in the Making.
I have a knack for conducting interviews and profile writing, having interviewed and profiled public figures like Lizzo, Serena Williams, Venus Williams, Cyndi Lauper, Danielle Brooks, and more.
Beyond my editorial work, I've collaborated with fashion, beauty and lifestyle brands such as Swarovski, Sol de Janeiro, Youth to the People on ad campaigns, marketing assets and content creation to elevate their brand image and engage with their respective audiences in new, exciting ways. I've also hosted panels and been on-camera talent for brands like Mejuri and Ulta Beauty.
I'm currently available for editorial and copywriting work on a contract and full-time basis. You can find my copywriting portfolio here.
My services include:
- Email marketing
- Branded content
- Website copy
- Product descriptions
- Direct mailers
- Social media copy
- Editorial writing
- Editorial consulting
- Ideation, planning, and execution for beauty and fashion campaigns