Multimedia Writer and Copywriter 
Hi, I'm Shammara Lawrence! I'm a New York-based multimedia journalist, copywriter, and public speaker.  Over the years, I've written for a selection of incredible global publications and brands, primarily covering fashion, beauty, and culture (with the occasional personal finance and wellness stories).

Alongside my editorial work for outlets like Teen Vogue, Allure, MTV News NBC Better, Glamour, Refinery29, I've had the pleasure to help a number of brands — Swarovski, Ulta Beauty, Allure — elevate their overall image and engage their audience in new and interesting ways in the digital age on social media and their own platforms. Additionally, as a public speaker, I've been both a moderator and panelist for talks hosted by brands like Mejuri.  

I'm currently available for editorial and copywriting work on a contract basis, as well as public speaking engagements on the following subjects: body positivity, female empowerment, and diversity and inclusivity in fashion and beauty.  You can find my copywriting portfolio here. 

My services include: 
  • Editorial content ideation and creation
  • Ideation, planning, and execution for beauty and fashion campaigns
  • Social media copy
  • Website copy
  • Product descriptions
  • Blog writing
  • Editorial consulting
  • Moderator or panelist for panels

Let's connect and create something amazing together!