Oh, hello!
Welcome to my personal side of the web. I'm Shammara Lawrence, a bonafide New Yorker with Jamaican roots. I'm a senior copywriter and content strategist with 10+ years of experience crafting powerful, culturally resonant, and high-converting branded stories and digital campaigns for magazines and brands.
As a senior copywriter, I've worked in-house at an agency and in a freelance capacity for brands like TULA, Tempur-Pedic, Stearns & Foster, Sealy, QDOBA, Youth to the People, Sol de Janeiro, the Food Bank for NYC, and more. My fashion, beauty, and social justice reporting has been published in renowned publications like Teen Vogue, Allure, Refinery29, Cosmopolitan, and the like.
I'm currently available for editorial and copywriting work on a contract and full-time basis. You can find my copywriting portfolio here.
My services include:
- Email marketing
- Branded content
- Website copy
- Product descriptions
- Direct mailers
- Social media copy
- Editorial writing
- Editorial consulting
- Ideation, planning, and execution for social justice, beauty, and inclusive fashion campaigns